We use QuickBooks Online. I have a bit of experience in accounting from school, but I am by no means an accountant, and it was pretty easy for me to start using it. QuickBooks made it really easy to connect our bank accounts, and use it for tracking categories.
I’m a big fan of SendGrid, and their new marketing templates. They’ve also modernized their site recently, and they’re much closer to being equal with their competitors now. We utilize their API mostly, so we don’t use the contacts feature that goes with their marketing templates, but we do use their marketing side occasionally.
We use Dropbox for file sharing. There wasn’t a particular reason we chose Dropbox, other than the founder was already using Dropbox, so all of his files were already in there. As we all joined the company, it was natural for us to use Dropbox. Their recent updates, which include better integrations with Microsoft products, makes it more collaborative than ever before. Now you can see if someone is looking at a document, or editing a document, in real-time. In the past, there were issues with version control.
We use Google Drive for document collaboration, not necessarily for file sharing.
We switched to Slack from HipChat about 9 months ago. It’s a fun tool, and really easy to use. More than anything, it seems that it’s trendy to be on Slack, and not necessarily because it’s better than something else. HipChat was fine, but part of the appeal of Slack was that it was the new thing. But more than that, it was appealing because we could try the free version. We were always paying for HipChat, so having access to Slack’s free version was what tipped the scales in its favor. We utilize free plans as much as possible for all of these tools.
We use App Annie for app store optimization. It gives us really cool insights into where we’re sitting in the App Store or Google Play. It integrates your download information and even gives you insight from the advertising and sales perspective too.
We’ve experimented with SumoMe, but usually only on a test basis. We don’t use it for email marketing; we use it for heat mapping, click tracking, etc.
We use DoubleClick (by Google) for our web ad server.
I’m a big fan of Asana, but you have to use it regularly to be a big fan of it. If you don’t use it enough, it’s confusing, and seems hard to use. Asana doesn’t do a good job of prioritizing, but if you have a project manager that already does that, it’s a great place for task management and road map planning. People that use it the most understand it, and like using it. People that are just assigned a task here and there don’t understand the bigger picture, and don’t enjoy using it.
We’re not actively recruiting at the moment, but in the past, we’ve used LinkedIn to create a funnel of people to reach out to.
We use Upwork for software development recruiting. I highly recommend them. We’ve been able to upgrade our talent over the years using Upwork contractors instead of competing at the high-prices of SF talent. Their recent website redo was a bit of a nightmare, but it hasn’t stopped us from using their service. With the redo, there has been lots of downtime, and their time-tracking services haven’t been working well, which negatively impacts our contractors.
We have Twitter accounts for each team that we have an offering for (about 150-200 accounts), where we share news. We use TweetDeck to reach all of those followers at the same time, as well as to schedule tweets.