Xero is absolutely brilliant. We’ve been a customer since it originally launched in the UK. It was absolutely brilliant at the time, revolutionary. Since then, other companies have caught up with Xero in terms of cloud based accounting. It’s a lifesaver to see what’s going on day to day in company finances.
We use Google Analytics for website information and tracking goals. I don’t think there’s a better free tool. It’s become the standard.
We use Hotjar for analyzing visitor interactions on our website and record sessions so we can see how users interact on our website and the websites we build for clients.
We used to use Salesforce which we struggled with. For us, it was overly complicated. We needed something simple and easy to use to handle contacts. Capsule fits the bill really well. They have a really good mobile app, so if you’re out in the field you can get contact information really easily.
We use Stripe. Credit card payment is a very small part of our business but growing. Stripe was a big win for us as it integrates very well with Xero. All invoices go out and can be paid online via Xero. We used to use PayPal, but a lot of businesses are reluctant to pay by PayPal.
Campaign Monitor is great. There’s a new templating system to allow responsive emails. It really changed how we put together our internal communication and client communications and has allowed us to automate everything extensively. We can drip feed our campaigns to potential customers (people who have signed up, etc.).
WhosOff is really, really useful. Previously we were doing things through a whiteboard so putting things in the cloud helped us a lot as our business grew. We’ve tried quite a few tools. For us, it was the best tool out there with the best interface. As a digital agency, it is important that all the tools we use are easy to use.
Before we used Slack we used Skype, but there was a big lack of visibility of what was being said. Slack really changed how we communicate as a company. It has led to everyone sharing a lot more information within the company.
OmniFocus is a project to-do/management system. It’s a to-do list on steroids. You assign to-dos to contacts, given dates and times, so you know how long something is going to take and what’s coming up next. I think it’s absolutely brilliant. We’ve been using it for a couple years. OmniFocus made a big difference. The interface is really straightforward, which makes all the difference when you’re trying to manage your tasks.
We used to use Basecamp Classic, but we found it started to get a bit dated. We didn't upgrade because it didn’t offer the features we needed. We moved to Asana to manage our projects.
We also use Trello depending on how we approach the project. We often use Trello for more agile projects because of the cards functionality.
We use Harvest to track billable time and Harvest Forecast to plan our team diary.
The only recruiting tool we used is LinkedIn. We bring guys on through our presence in the local area; people find us naturally. We use LinkedIn occasionally but I don’t think LinkedIn works well in our industry. A lot of developers just don’t engage with LinkedIn.