We use Bench as an online bookkeeper. It was recommended to me by another startup friend. Bench has a good balance of affordability and ease of use. I like the simplicity of it. Bench is hooked up to our bank account, so it sucks in revenue. All I have to do is email receipts. We might outgrow it because there are some limitations (like they don’t do accrual accounting), but it’s good to get started with.
Tractionboard lets you aggregate all of your marketing channels and conversions into one place. We can track our CAC across Google Ads, Facebook, and other social media. It’s simple and easy to filter by pay channels, social channels and see all of your stuff in one place.
We don’t have a hardcore CRM, but we do use HubSpot as a CRM a little bit. Our customers are founders and startups, so it’s pretty automated regarding our sales process (thus we don’t need a real CRM for sales). You sign up and get a series of welcome and onboarding drips.
We used WordPress, and then we folded our content marketing into HubSpot. We moved everything into HubSpot because now it’s a little easier to track in one system. We were having some problems because we would be doing different campaigns and blog posts and it was hard to track. Having our blog/content and email in one system makes it all easier.
I like Intercom; I’m quite happy with it. As I notice with many products, it’s getting more expensive and complicated as they add to it. It’s a growing product, which makes it confusing in some parts. We mainly use it for responding to queries like “how do I upload a CSV file to my Investor Board?” Intercom is great for answering questions like that. I can respond from their app, on my desktop or mobile. It’s also great for in-app popups to help people get started. It’s a really great tool for customer onboarding.
We started off using MailChimp and used it for a while, but we’ve switched to HubSpot. We use HubSpot for all of our marketing emails and Sendbloom for all of our more intimate and personalized emails.
We also use Sendbloom for some onboarding emails where we want to do a mass invite, but not have it look like they’re on a newsletter. Sendbloom is not as generic as other email tools.
I used Hired a little bit. I didn’t hire anyone through Hired because I didn’t really get to use it, but I was impressed by their candidate pool.
On AngelList, there are a lot of engineering roles. I still get a lot of emails everyday from old postings. 99.99% of them are from recent dev bootcamp grads. There are a lot of pretty junior engineering folks on AngelList but I did find a great Product Manager using their platform.