I like using Mixpanel’s funnels. My developer puts together different tags, and then I can go in as a layman and make up different paths people are taking for the UI. I can see which of our templates are popular, and which visitors end up going into a paid account after. The Mixpanel live view is always cool.
Power BI’s intelligence, being able to ask it questions and self-learn the answers, is really cool. I don’t dive into this as much as my developer does.
We love Sumo. It’s really easy to use. The heatmaps and the viewer read features are really cool. We also really like the A/B split testing for sign up forms. We let those run for a couple of months and then go with the clear winners. It integrates with MailChimp, so it’s easy to update any related forms.
Tawk.to is pretty lightweight. It’s free until you have a certain amount of users. It’s great to set a schedule for it and not have designers or developers get involved with the tool. It’s nice to get in there and modify stuff without needing my team to get involved.
Stripe had a better plug and play than other payment options. We’ve been nothing but happy with Stripe so far. I wish Stripe had a little bit better reporting, but that’s why we’re using Chart Mogul.
We use ChartMogul to see MRR, subscriptions, identity plans, and stuff like that. ChartMogul updates their product a lot which is nice. Now you can add leads and do conversions with ChartMogul. Going through the sale of a company, which I’ve done, and having reports on MRR, churn, etc. that’s pulled from Stripe data is perfect. If we ever sell or move, we have years of data with ChartMogul.
NiftyImages is a tool for email marketers. We allow clients to make personalized images using email merge fields and animated countdown timers for their email campaigns. Our images can be used in any email service provider, on websites, and on landing pages.
We’ve been in the ESP business for a long time, and MailChimp has always had a clean interface. And they innovate! Some ESPs go stale, which gets annoying when they have the same platform for three years. We’ve been happy using MailChimp.
We use Mandrill for our transaction mail, which piggybacks on MailChimp for easy template design. Mandrill is very easy to use. It was free until recently, so now we use it with MailChimp.
Quickbooks Online is so much better than having it installed. I always used to do backups to outside storage devices with the desktop version, and that was annoying to deal with for 15 years. The online version has better load time, and it’s great to access everywhere. Online support has been really good. I get in touch with people quickly to help do things like reconciliations and reporting for past years. It’s been very easy to use for me.
We use Hootsuite for short URLs and LinkedIn. SmarterQueue is for Facebook and Twitter. We use Hootsuite for other platforms. It’s great for initial posts and replies.
SmarterQueue is similar to Meet Edgar. They turn your content into evergreen content; you get to choose what you want to repost and when from a schedule you set. Whenever you tweet, you can make a choice if you want it to be evergreen or not. We were using Meet Edgar, but their onboarding tactics were a little weird, and Smarter Queue was offering the same thing for half the price.