We use Outbound, even though it’s not really an analytics tool. It has a lot of capabilities in that area.
Amplitude has a really good product that’s easy to use. It has very good onboarding and a high event limit. We have a lot of event traffic, so it’s important to prevent the software from getting super expensive. They do cohort analysis really well, better than Mixpanel and better than Kissmetrics. It does a lot out of the box.
I’m learning to like Salesforce. It is powerful. It takes a lot of investment and a lot of time. We had an external expert come in - that was required to use it correctly. I think it will be powerful once we have it set up. Learning to use it at scale is different than personally using it.
HubSpot is what runs our blog. It is pretty easy to use, and they have a decent editor. It’s a fairly large piece of software. I prefer tools that are deeper, and HubSpot does a lot of different things. We will probably switch to WordPress though.
Priceonomics has a great price analytics tools.
We use Help Scout, which I like. It’s fairly easy to get set up. The email the customer sees looks like an actual email, not a support ticket. Help Scout does a good job of making it feel personal. Whether we stay on it depends on how well it works with Salesforce.
For email marketing, we use Outbound. Based on what you need done, it leads you along, and you can be specific about the situation. We are really good at measuring quality. Many email marketing tools are of dubious value. There is a lot of emphasis on opens and clicks. We focus on the quality side. In essence, does this email work. We tie it back to action.
Gusto is incredible. It’s one of my favorite pieces of software. It’s the most highly reviewed piece of SaaS software in my opinion. Switching over from Zenefits, I was incredibly impressed with Gusto. They think of everything.