Google Analytics is like bread and butter. You cannot do without it. Because we have hardware as well as software, maybe our analytics spun into a bit wider scope than usual. We have Google Analytics in place because it’s a key requirement.
Mixpanel helps us understand better things that are on the software side of the business.
The sales team loves Streak. I think one of the issues with these tools is to find the right tool that people actually use. Streak, between ease of use and features, found the right balance, at least for us at this stage.
We are evaluating Braintree. I think it’s an area where there is a lot of activity and a lot of invitation, and there’s a little bit of question mark if Braintree is the ideal choice.
We like NetSuite very much. The requirements for a company that does hardware are a little bit more sophisticated in many ways, like having to manage inventory and things you are shipping around the world. NetSuite does a great job at helping us get a real time handle on that.
BambooHR is great. It makes it very simple for various people to coordinate themselves around the onboarding of new employees, which is very important. It makes it easy to for people to manage their time off.
Gusto is fairly easy for a finance tool. It’s as friendly as it gets.
We use Slack for two purposes. On one side, we use it to manage email traffic as an email replacement. On the other side, we use it as a knowledge base. A lot of useful information, articles, and data are shared across the team with Slack.
I think what our employees find beneficial about JIRA is the ability to track activities across different teams. Often shipping a new product requires different teams. It works really well there and does a bunch of integration that facilitates automation in the process as well