For the application, we use Mixpanel. We use it for funnel optimization and onboarding (e.g. where you’re losing users, usage patterns, how users behave over time based on when they signed up, etc).
We get some analytics from Intercom.
We use the AWS platform for the backend, so we use Amazon Redshift for internal analytics. We used Google BigQuery for internal analytics until we moved to RedShift. It was cheaper for us to use Redshift.
We use an open source product called re:dash for internal analytics.
We use Google Analytics for basic analytics for the website (e.g. how many users we have, conversions between visitors and leads, etc.). Google is also providing the source where traffic is coming from, which is something that everyone wants. It really covers the basics well.
For A/B testing, we use Optimizely.
We send 90% of our emails from Intercom. They have a killer product; I’ve been seeing more and more companies moving to them. We use Intercom for emails that fall into 2 categories: 1) campaign emails, and 2) emails inside the application itself. I highly recommend Intercom; it’s definitely the way to go.
We use SendGrid for transactional emails based on events. We’re currently on the free tier, which is great.
We enjoy using Slack for interoffice communications. It’s not necessarily like a dashboard, but any major events are reported into a Slack channel. For example, when a user signs up, we see that in a channel, or when there is a FullStory recording, we see that in a channel. Support tickets go into the Intercom channel, and GitHub reports trigger notifications as well. Slack is a very convenient way to stay informed, and I really like their desktop notifications.
FullStory is a great tool for figuring out how our users are using our product, and see if they’re using it the way we initially thought they would. They record user sessions on the screen, allowing you to replay what users have done later on. The recordings really help you understand what users are doing on your site.
Papertrail helps you understand your production environment. It keeps all log files in one place, and is very helpful for debugging.
We use Startup Threads for mailing our users cool t-shirts. They have high quality t-shirts, and their API is good. But their customer support is not the best. We’ve been using them for a while, and their dashboard and options have stayed very basic, and have not improved much, but they’re still pretty good overall.
Wistia is better than YouTube for hosting video content on your website. It’s good for marketing videos, especially when you don’t want commercials at the end. And if you want a custom player, use Wistia. It’s a good service.
Buffer is excellent. I use it for my Twitter account, so I don’t bombard my followers. I only use it personally (our team doesn’t use it, and it’s not used for business purposes), and I love it.