Google Analytics is a great platform. Everything is very easy to setup; they’re constantly expanding all the time, as well as releasing new, and very much needed, features. I’d say the big downside with Google Analytics is that it’s very general, so it’s hard to track a specific user.
Crashlytics is amazing for tracking our app. We can see if users have had crashes, etc., and it works incredibly well.
Mixpanel provides full profiles on users, and much more in-depth information on users than Google Analytics. And you can very easily create different funnels on the fly. The huge negative with using Mixpanel is their atrocious pricing; it’s extremely expensive.
We’ve built our own CMS because that was the most suitable solution for us. We needed something that worked on web, mobile, and tablets, that could connect a video management system with an e-commerce system, so it was much better for us to build our own. We’ve looked into Moz, but we have not had a chance to use it yet.
UserVoice is the source of communications with our customers. It’s a very easy to use solution, and very easy to set up. We mainly use it to set up boards with Q&As and general company information. We’re interested in Intercom, but we haven’t had a chance to try them out.
All direct 1:1 customer communication is done via email.
We use MailChimp and Mandrill, so we use the full MailChimp package. They provide you with a very easy to use system, and their platform is amazingly simple. We are able to get from planning to sending in an extremely short amount of time.
We’re heavy Slack users, and big on building our own apps on top of Slack. We’re getting into machine to human messaging on Slack, which is very exciting. The biggest downside of using Slack is that the freemium package allows us to only search a limited amount of messages. You really begin to feel the heat of this after you pass 1000 messages, and then when you try to search for a message, it feels like everything is lost. At this point, we make sure to keep important messages in email so we don’t lose them in Slack.
Shoppimon is another sister startup that we use, and highly recommend. Shoppimon is great for monitoring your e-commerce store.
We used the services of another sister startup, Veed.Me, to source some professional videographers. They simplify the process of making a video.
Reactful is a sister startup that we use, that we also share a space with. Reactful enables you to be proactive about user behavior on your website. For example, if a user wants to scroll through a page, close a tab, or leaves a form partially filled out, you can have a message pop up on their screen, telling them to “subscribe to our emails”, or take another action.
The rest of the company (outside of the development team) uses Asana because it’s more project-based than Trello. It’s easier to see the status of projects, and easier to open and close projects on the fly in Asana.
Our development team uses Trello. It helps us track sprints, and velocity. Having velocities is a huge advantage. We are able to develop in short cycles, with a full understanding of how much time everything takes. UserVoice has a nice post about using Trello for development teams that we have followed.