We built our own CMS because WordPress was driving us crazy. It almost gives you too many options in terms of publishing. It made our pages inconsistent aesthetically. My business partner coded something something very simple that let us post our content in markdown and kept image dimensions the same. He limited our options so our pages weren’t as messy. Making changes on the front end was cumbersome for our developers with WordPress, and our custom tool simplified all that.
We love Intercom! Their triggers are very good. Depending on where people are in our app, they get targeted messages from emails or in-app messages based on their behavior which is very helpful. Intercom’s interface is very snappy and I’m pretty happy with it so far. It gets a little expensive with a lot of users, but not expensive enough to not use it.
LessAccounting is very simple to use and very intuitive. Some of the other tools are more formal accounting software so it takes a little more to maintain them. LessAccounting is quick and simple.
We have a bot that gives us notifications for new customers. We’re pretty typical and post GIFs, talk about political issues and stuff. We post feedback on Slack that we get in different forms--and that all goes into a “feedback” channel that we have. It’s a good way for us to sort through and see who says what about our product and keep in mind what we’re trying to do.
We love Deskpass--it gives us access to different co-working spaces in Chicago. I like the Grind co-working space a lot. The space has very tall ceilings and huge windows so there’s a lot of natural light. They do a great job of sound cancelling, despite the tall ceilings and all the people. There are also private areas to be by yourself if you need to. I think it’s the best space in Chicago.
We use this for keyword competition purposes. I love SEMrush. It’s very powerful and there’s a lot of competitive data.
ScreenFlow is a screen capture tool. It makes it easy to create screencasts and videos. We’re launching some ads and demos and have been using ScreenFlow a lot. It’s very intuitive--you can jump in and understand it very quickly. ScreenFlow makes it easy to export videos to YouTube, Vimeo or whatever video hosting you’re using.
TextExpander is a real simple Mac app. It lets you populate chunks of text with keyboard shortcuts.
What I like about Trello is that it lets you visually understand where everything is in the workflow. I like the left to right movement of “idea” to “doing” to “done.” That’s the main reason that I like it. I think the interface is snappy and easy to use. It’s intuitive and the visual layout is great.