Our CTO prefers Google Analytics over Mixpanel. The major con with Mixpanel is that it’s hard to get aggregate stats about metrics like bounce rates, especially if you’re mixing different properties. And it’s not as advanced as Google Analytics if you’re looking for custom results. But there are some pros with Mixpanel, like the live view, where you can see what a specific person is going through. Overall, Mixpanel also has a more friendly UI and UX for non-tech people.
We use SimilarWeb for competitive intelligence.
We feel that Google Analytics is more precise and accurate than Mixpanel, but we do use both tools.
PayPal adds credibility to our business, which is a huge plus, but the fees are not very friendly. There’s a great program called Blueprint, that is perfect for startups. It gives you the option with PayPal and Braintree (which was acquired by PayPal) to have them not take any fees for the first year or so, or until you hit $1.15 million in transactions. I’m not sure if the program is available for new signups, but it’s been good for us.
We use Intercom, and it’s the easiest way for any customer to talk to us from the site. We all have the app on our phones, so even if we’re not at the office, as long as we’re awake, we can reply to our customers. We don’t use it for traditional support ticketing, but until a conversation is closed in Intercom, we consider it an “open ticket”.
We use MailChimp to manage the mailing list for our side project called Coverr (Coverr.co). Coverr provides beautiful, free videos for businesses, and is going to be a great tool for other startups. It’s one of the most upvoted products on Product Hunt right now!
Since we’re in the video world, we are sending a bunch of large files around, and a company we found based in Holland, WeTransfer, works well for that. It’s not something that we use on a daily basis, but when we do use it, it works well.
I like AngelList because it’s free, and and gives us great relevant exposure. We haven’t hired anyone through AngelList, but not because of any fault of theirs. The leads we got from AngelList were super relevant, came in fast, and we really liked the experience.
Slack is great. We basically don’t email each other anymore, and just message each other on Slack. Hopefully, it will stay organized, even 3-4 years from now, and not turn into a big mess like email is now. We have Slack integrated with a few services like Trello, Mention, Intercom, Google Docs, and some server events, which is extremely helpful.
We use Visual Studio (by Microsoft) for managing bugs and sprints. It’s free for startups if you register with a program they offer. It won’t get any design awards any time soon, but it’s really efficient, and works well for what we need.
We use Trello to manage content and checklists, and also have it integrated with Slack. We like Trello, but it’s not very good at managing sprint tasks, which is why we also use Visual Studio.