Google Analytics is a great tool, but it is really complicated to do things beyond the simple things. It’s very aggregated and you can’t look at specific users.
Co-founder & CTO - Tailor Brands
We implemented Google Analytics as soon as we started, but we finally got a person that is going to manage it. You need someone dedicated to it to really benefit from it.
CEO - HackerYou
We use Google Analytics for insights on landing pages.
Co-founder - Bayzat
73%Stacklist Startups Are Using Google Analytics
Google Analytics is well-known to most startup teams - and most would recommend using its free services until it’s absolutely necessary to upgrade. Google Analytics makes it easy to track and report metrics on website traffic. Its real-time data helps companies optimize their content and traffic strategy so that they create the most fluid, user-friendly and profitable online presence. And did we mention it’s completely free?
This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.
Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.