Google Analytics reviews from startup founders

230 reviews by founders
June 16, 2017

Google Analytics is kind of essential for working with modern analytics tools. I hate the UI, and I hate integrating with it. Whenever you do a new integration, some properties get lost somewhere.

Ryan Nash

VP of Technology - Gust

June 12, 2017

Google Analytics is free, which is great (as a start-up, we love free!!). While GA provides use insights, the interface is not always conducive to discovery. For example, sometimes I forget how to obtain a certain analytic and have to take the time out to search for it again.

Jessica Postiglione

Co-founder & CEO - Olika

May 23, 2017

We have used Google Analytics in the past. It is very easy to get started with it.

Paul Schwenk

SVP of Engineering - Lola Travel

Stacklist Stats

73%Stacklist Startups Are Using Google Analytics

Google Analytics - Best BI / Analytics Tools for Startups

Google Analytics is well-known to most startup teams - and most would recommend using its free services until it’s absolutely necessary to upgrade. Google Analytics makes it easy to track and report metrics on website traffic. Its real-time data helps companies optimize their content and traffic strategy so that they create the most fluid, user-friendly and profitable online presence. And did we mention it’s completely free?

How startups use Google Analytics?

This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.

How much does Google Analytics cost?

Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.

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