MailChimp is very cheap when you get started, but for us it is getting pricey. The template manager is great. It is responsive and has easy tools to do A/B testing. We are pretty happy with it. The user-facing side is quite great; the limits are on the developer side--if you want to do advanced integrations, it becomes really hard.
Co-founder & CTO - Tailor Brands
We really like MailChimp. It is nice that the subscription level grows with your subscriber list; it works really well for us.
CEO - HackerYou
57%Stacklist Startups Are Using MailChimp
MailChimp is an email marketing solution that helps you run effective email campaigns and send newsletters. With a clear focus on ease of use, MailChimp streamlines complicated workflows into simple tasks, like sending automated, segmented emails or keeping detailed records about specific customers. The tool also offers advanced reporting options that help you monitor sales, website activity and revenue. MailChimp keeps its prices low, so it comes as no surprise that it’s the most commonly used email marketing software among startups.
MailChimp is used by a wide variety of companies across many industries, but it is especially popular among smaller, early-stage startups with less complex email marketing needs who appreciate MailChimp’s simplicity.
MailChimp’s initial plan is free, letting you send 12,000 emails each month to a recipient base of 2,000 people. However, once you grow past either of those benchmarks, you must purchase a monthly package. A basic package starts out at $10 per month and grows from there, but if you’re uncomfortable with a monthly fee, you can also choose to pay per email--from $0.03 to a fraction of a penny per email, depending on how many bulk credits you purchase.