Salesforce reviews from startup founders

102 reviews by founders
April 10, 2017

Salesforce is our tool of choice. Compared to other CRM’s, it is extremely predictable and you have to discipline your entire team on how to use it. We have professional people dedicated to managing it.

Christina Sass

Co-founder & COO - Andela

March 22, 2017

We adopted Salesforce early on. It is the market leader and has a great ecosystem. We use many of the plugins as well like Outreach and Mixmax.

Todd Olson

CEO & Founder - Pendo

March 18, 2017

I personally cannot stand Salesforce, but luckily I do not have to use it. The cost is high and integrating with it is not fun. On the other hand, it seems to be the industry standard.

Josh Szmajda

CTO - Optoro

Salesforce - Best CRM Tools for Startups

Salesforce is the leading CRM software, helping companies improve their sales, service and marketing by keeping their teams on the same page. Salesforce can track a wide variety of customer information, such as birthday, prior communications and, for B-to-B companies, whether or not the customer is capable of making a purchasing decision. Beyond its broad CRM capabilities, Salesforce has its own analytics suite that can track a wide spectrum of sales data, including which channels are most successful and how user satisfaction has driven purchases. On the customer support front, Salesforce offers two options: and Service Cloud, a pricier option, intended for enterprise clients. And, with Salesforce’s new Salesforce1 platform, users can even build their own applications without much, if any, coding experience. The variety of services Salesforce offers can be daunting, but its power is unmatched.

Which startups use Salesforce?

The platform is particularly popular among later-stage companies with a more developed sales force and a larger customer base to justify its cost. However, because of Salesforce’s ubiquity in the CRM space, it’s also used by some smaller startups. The platform has so many moving parts that it requires a lot of hands-on time to manage properly; as such, it’s favored by startups with enough internal resources to take advantage of all it has to offer.

How much does Salesforce cost?

Salesforce has a five pricing plans: The initial Group plan costs $25 per user per month; the Professional plan costs $65 per user per month; the Enterprise plan is $125 per user per month; an Unlimited plan is $250 per user per month; and the Performance Edition, which goes for $300 per user per month. Each upgrade offers additional features such as mass emails, history tracking and automated data cleansing.

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