Segment initially didn’t give us very much value. It was a pain to use from a technical perspective because you have to use their format for sending events from code, and then they transform it magically. It was a little bit hard to read their docs. I had to talk to one of their engineers directly about an issue we were having, and it was hard for me to see the value we were getting out of it. We’re finally getting value out of it because we’re sending events to Amplitude and Customer.io. Segment charges a large amount just to route events to different services.
Co-founder & CTO - Mixmax
We use Segment on top of Google Analytics. It made Google Analytics far more valuable for us. Tracking events is far easier to manage with Segment.
Co-founder & CTO - Teem
We are using Kissmetrics, but we are thinking of moving away from it. We have found the segmentation tools a little difficult since the query logic (if, and, or etc.) can be limited. We are considering moving to Segment.io with a backing database and just writing out our own queries. On the one hand, it is a backwards step since it requires engineers to write queries for the business team; on the other hand, there is a lot more flexibility and we are not fighting the constraints.
Co-founder & CEO - Qwilr
9%Stacklist Startups Are Using Segment
Segment is a business intelligence and analytics solution that integrates information from your other analytics tools into one platform. Segment has a startling number of integrations--over 100. It isn’t just for web and application data, but also covers advertising, email marketing, developer tools and user testing software. Almost half of the Stacklist community uses more than one analytics tool, with some even using more than 10! For these companies, Segment’s ability to aggregate all of that data into one place is an invaluable asset.
Most users are either Seed-stage or Series A companies that pull a variety data from a number of different analytics services, and need a singular platform to help them synthesize that information.
Segment has five distinct pricing plans. It starts off free, offering 50,000 calls a month and a limited list of integrations that includes Mixpanel and Indicative, along with about 20 others. If that plan doesn’t cut it for you, check out the Project plan for $39/month, the Startup plan for $99/month or the Growth plan for $449/month. Each subsequent upgrade offers more data calls per month and additional integration possibilities. Segment’s Business plan, which requires a quote from the company, is customizable and includes an Amazon Redshift instance.