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10 B2B Customer Acquisition Marketing Strategies for Startups

At a startup, marketing is the cost-effective method for growing a customer base and building a brand, without spending a large amount of capital on expensive ads. As brands get more creative with how they engage their customers, it can be hard for B2Bs and strictly enterprise-focused businesses to compete and stand out. However, knowing your audience and taking some pages out of the B2C customer acquisition book can be extremely helpful.By developing a focused strategy aimed at capturing the...

The Product Management Stack: All the Tools You Should Be Using for Product Management

Product managers are the backbone of some of our favorite products and services. While building out a product amongst engineers, designers, and creatives, someone has to provide the accountability and focus to push deliverables and keep projects on track. Not every company has a designated PM, but every founder must play this role in the early stages of their startup. Product people know their market, can design viable roadmaps, and have the leadership and know how to execute and take a produ...

Stacklist's Hidden Gems

It's been a little over a year since our first Hidden Gems article. It's one of our favorite articles to write because we get to highlight some of the most promising and powerful tools that only a few startups are currently using. These tools haven’t hit the mainstream, per se, but they have all markers of tools that should.Here are our picks for this month!VeroThe event driven email platform for product focused teamsWhat differentiates Australia-based Vero from other email ma...

Daniel Chait, Greenhouse

What is your most valuable piece of advice for new startups?Don't buy a tool if you don't have a tool problem. Before I know what I'm trying to accomplish, or what processes I need to establish, the last thing I want to do is buy a tool and put in place a new system. That makes it way harder to change in the future. Until we know if something is a good idea for us, I'd rather proceed slowly, see if it's the right fit for us, and then automate and ramp up later. Once y...

Stacknotes on Fundraising Advice from the Experts

At our most recent panel, we were lucky enough to be joined by some of the brightest stars of the New York tech and VC community. They shared their insights on entrepreneurs' most pressing fundraising questions.<span data-sumome-listbuilder-embed-id="47a6aae07074072e7be109a4ce393881c46c071b2c1535f3ca2624b4b3e105a5"></span>The dialogue among our panelists and with the audience was rich and informative. The night was chock-full of tidbits regarding the ins and outs of...

Startup Founders' Best Fundraising Advice

Raising venture money is one of the biggest pain points entrepreneurs face. From making the right connections, to valuing your company strategically, to deciding exactly when it’s smart to even look for funding, to navigating the discussions with investors ... the experience can be overwhelming.  So we decided to tap the smartest founders we know for their advice. In addition to assembling a panel discussion about raising VC money, we asked founders in the Stacklist community for t...

Key Takeaways: Building an MVP in NYC

Our event last Thursday brought us back to our strictly-tech roots. We chatted with the founders of some of New York City’s most exciting tech companies to learn how they built their companies from the ground up. Hitting every phase from prototyping to user-testing our panelists all agreed that passion was the number one thing that drove their projects. At this event we heard from:Dennis Mortensen, CEO and Founder of x.ai. x.ai is an innovative AI company that delivers a virtual persona...

Our Favorite Tools for Building an MVP

Startups begin with a great idea. Typically, founders believe their new idea will change the market and provide a new value to customers. Taking the time to build a perfected product seems like a sensible goal, but really it is smarter and more cost-effective to build an MVP first. A minimum viable product is the most basic iteration of an idea, while still containing the core functionalities that are central to its value to others. An MVP will help you gauge interest in your concept, ob...

Panel Review: Key Takeaways for Growing a Startup in the Services Space

We hosted our 4th Stacklist event this week, with an illustrious group of founders who are all building some of the most exciting service-based startups in the US. All three businesses rely heavily on technology but ultimately attribute their success to being able to offer a superior experience that feels personal to every customer. At this event we got to hear from:   Nikki Robinson, CEO and founder of NOMI Beauty. NOMI is bringing the style and luxury of New York’s finest sa...