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Have You Outgrown Your Email Marketing Platform?

So you’ve been using the [MailChimp]s and [Constant Contact]s of the world, and you’re just not getting the same value for your money as you were when you were sending two email campaigns per month to a modest customer list. Your customer base is growing, you’ve got lots of ideas in the marketing pipeline, and a growing list of recipients that you absolutely must communicate with three times over the next month. You want to send one campaign to unresponsive users on the West...

Is a PEO Right for You?

What is a PEO?Let’s start with the basics. What is a professional services organization? A PEO is a company that enables clients to outsource HR services, including employee benefits, payroll and workers' compensation, recruiting, risk/compliance management, and training and development. Off-loading these time-consuming responsibilities allows a company’s internal teams to focus instead on higher-value tasks, like growing their business and other revenue-generating activities...

Pashmina Lalchandani, Flow Simple

About Pashmina LalchandaniPashmina Lalchandani is a leader in paid search and online marketing, as well as user experience strategy--and she’s a certified expert in [Google AdWords] and [Google Analytics]. She has a proven track record of helping individuals grow their business through online marketing and search ads, serving local, nonprofit, e-commerce and national clients. In 2010, Pashmina founded Flow Simple to manage online marketing efforts for local business owners.How do you in...

Peter Reinhardt, Segment

About Peter ReinhardtAfter aeronautics research stints at MIT, Iomys Labs and the Naval Postgraduate School, Peter has focused his background in mathematics and aerospace engineering on the software industry. In 2011, he co-founded [Segment] in 2011, a central hub for customer data.You’re in the complex world of data analytics. How would you explain BI/analytics tools to a new startup?There are a lot of niche tools out there that will help you execute on specific jobs you’ll need to do to gro...

Ron Palmeri, Layer

About Ron PalmeriRon is a serial entrepreneur with a long track record of identifying early opportunities and building successful teams to launch disruptive technologies. Most recently, he founded Layer, an open communications platform; venture capital firm MkII Ventures; and Prism Skylabs, a software that transforms video cameras into merchandising and business intelligence tools. As a managing director at Minor Ventures, he launched innovative companies including Grand Central (now Google V...

Tim Dingman, Castle

About Tim DingmanWith an engineering background and a passion for real estate, Tim Dingman co-founded Castle, a full-service property management platform. Tim was a fellow in the inaugural class of Venture for America, an organization that places graduates at startups in economically redeveloping cities. During his two-year VFA tenure, Tim founded Rebirth Realty to purchase and restore an abandoned Detroit home.Does Castle have any favorite tools?We really like [Firebase], a cloud-based servi...

Tom Limongello, Truffle

About Tom LimongelloTom is firmly entrenched in the mobile space, having held senior business development, marketing and product management roles at Crisp Media. He is now leading the launch of Truffle, a mobile app that allows friends to share and discover the restaurants they love. Prior to entering the startup world, Tom worked as a consumer products analyst at Unilever.How do you go about finding tools and services for Truffle?We really allow people to use the tools they already know. Onc...

James Rohrbach, Fluent City

About James RohrbachJames is an entrepreneur working at the intersection of education, technology and culture. Prior educational initiatives have included founding GulliverGo and Semester Online, 2U’s undergraduate program, and serving as chief product officer for Noodle Education. James now sits in the CEO seat at Fluent City.You outsource your accounting work. Why did you decide to do this?We use a back-office accounting firm called [BackOps], a distributed team of accountants, and th...

Kathryn Minshew, The Muse

About Kathryn MinshewBoasting a varied career spanning the consulting, public health and media industries, Kathryn founded [The Muse] in 2011 and has become a leading expert on career development and entrepreneurship. She has spoken at MIT and Harvard, appeared on The TODAY Show and CNN, and is a contributor to the Wall Street Journal and Harvard Business Review. In 2011 and 2012, Kathryn was named to Forbes’ 30 Under 30 in Media, and to Inc.’s 2012 15 Women to Watch in Tech.How d...