New Tools Roundup: Dogfooding Edition

You should be eating your own dogfood. It’s good for you. Dogfooding, or using your own product, shows that you believe in your product and have confidence in its abilities.

It is also as close as you will get to your user’s experience.

You also probably know the ins and outs of your product better than anybody else, so you are able to use it to its maximum potential. We selected these tools because we thought their founders gave insights that you would normally not get about tools.

These are founders who did a stacklist interview and named their own tools as critical to their business. Warning: the quotes in this article might be slightly biased.

Webflow: build dynamic websites without writing code

“We use Webflow for 100% of our own marketing; this is not the case for any other website builder. There are a ton of other landing page SaaS products that are built with Webflow. Ours is the only one that can reproduce our own website.”

-Vlad Magdalin, Co-founder and CEO of Webflow

Webflow is a thorough web design tool. With Webflow, you can design, create a prototype, and launch your website. And it’s all without writing any code, making it easier if you don’t have a developer on your team or if you want to DIY. All you have to do is drag and drop, and Webflow will take care of the coding.

Webflow is based in San Francisco, California. They received $2.9M in seed round funding in 2014. They were founded in 2012 and have 24 employees.

DocSend: simple, modern, intelligent document sending

“We use DocSend is for anything that gets sent out of the company. Analytics and security are a lot better in DocSend and it’s also an audit trail. With DocSend, you can make sure old versions of docs aren't getting sent out, which is something Drive doesn't do.”

-Russ Heddleston, Co-founder and CEO of DocSend

DocSend makes sure you are always putting your best document forward. With DocSend, there are robust reporting tools. You can see who viewed your document and for how long they viewed it. You even maintain control over accessing the document after you’ve sent it out. You can also use it for screen sharing and conference lines.

DocSend is based in San Francisco, California. They received $8M in series A funding in 2016. They were founded in 2013 and have 16 employees.


Tend: the easy way to see what drives customers

“We definitely use our own product. The founders are very handsome and intelligent.”

-Ryan Evans, Co-founder of Tend

Tend is a business intelligence tool that shows what is driving your customers. Tend allows you to get the full picture of what channels are driving your traffic with its advanced search tools. You can see how many paying customers came to your site due to specific advertising. You never have to wonder again where your leads come from, allowing you to focus on the aspects for your site and business that are actually driving traffic.

Tend is based in Chicago, Illinois. Their funding status was not immediately available.

Fizz: taking the pain out of performance management

“Fizz is our internal tool and it’s a great way to measure your employees’ delivery performance. It works really well for us to know what is going on, and for our employees to get credit for their work and be able to give feedback.”

-Jennifer Shoop, Co-founder and COO of Fizz

Fizz is the millennial friendly approach to employee feedback. Thanks to the feedback loops, managers can give feedback and employees can be recognized and improve performance. It begins by having employees report their accomplishments in 140 characters or less, which managers can then respond to. Fizz will also ground reviews and feedback in certain projects, so you never lose track.

Fizz is based in Chicago, Illinois. So far, they’ve only raised money from friends and family. They were founded in 2015 and have 3 employees.


Allay: benefits, HR, and payroll all in one place

“We created Allay to help small to medium-sized companies get the same benefits that bigger companies do.”

-Julien Emery, Founder and CEO of Allay

Allay helps companies, ideally of 20 people or more, get better benefits for their employees. Allay, unlike Zenefits or Gusto, uses outside brokers to create customized plans for their companies. These plans are more tailored to the individualized needs of each company. Allay also offers some more traditional HR services, such as onboarding, compliance, and insurance.

Allay is based in San Francisco, California. They raised $3.4M in seed round funding in October, 2015. They have 12 employees.


Process Street: create, track, and optimize business process workflows

“We use Process Street for managing content information, employee onboarding, deployment and testing. Also, for any marketing stuff like publishing blog posts, MailChimp emails; overall, making sure that things were done in the right way.” 

-Vinay Patankar, Co-founder and CEO of Process Street

Process Street is a great way to manage recurring workflows. First you create a process template that can be used over and over again. Then, you run the template as a collaborative checklist. This allows you to track the progress of specific elements and make sure that tasks are actually being completed. It also integrates with over 500 apps!

Process Street is based in New York, NY. They raised $1.2M in seed round funding in August, 2015. They were founded in 2014 and have 13 employees.

Beamery: recruiting software built with machine intelligence

“Beamery is very different from an ATS like Greenhouse (who is one of our partners). We do everything Greenhouse doesn’t do.”

-Abakar Saidov, Co-founder and CEO of Beamery

Beamery is recruiting CRM software. It helps transform traditional recruiting into something like a marketing role. Instead of thinking of applicants as candidates, it treats them as if they were customers. Beamery promises a 40% increase in hiring from your database and a 20% increase in conversions throughout the process.

Beamery is based in London, England. They were founded in 2014 and raised $2 million in seed funding this past June.