Stacklist Panel Discussions


July 24th, 2017 

Your First Venture Round: Fundraising Advice From the Experts

Our most recent panel brought together founders who have experience with venture from both sides of the boardroom table. They were able to give entrepreneur-facing advice, including how much to raise and when to do so, as well as advice from the VC perspective about how to network and hold investor meetings, and what VCs look for in a prospective investment. 


Topics Discussed:

  • To VC or not to VC? Alternative sources of capital, like angel investors, crowdfunding and debt.
  • Your growth plan. And why that’s crucial to any decision about when and how much to raise.
  • What investors want to know about your business. What factors create a good investment opportunity? What are common concerns?
  • Strategic fit matters and usually makes for “smarter money” at the table. How do you think about finding investors that are a good fit for your startup?


July 13th, 2017

Technology & Startups: Building an MVP in NYC

 The number one point our panelists agreed on was that getting your product into as many user hands as possible quickly should be your number one priority in a new tech company. Our event touched on topics like startup culture and lifestyle, unconventional ways to collect user data, and the pros and cons of allowing remote work. 


Topics Discussed:

  • Understanding the market need for your product
  • Defining goals and timelines for your MVP
  • Managing design and UX
  • Deciding whether to build or buy
  • Building the right team
  • Hiring, hiring and hiring


June 26th, 2017

Growing a Startup in the Services Space

The on-demand economy has put more services and experiences at our fingertips than ever before. These founders all run businesses that require human talent, oversight mechanisms, Net Promoter scores, and considerations of scalability. The complexities of startups in the services space are widespread, but our panelists shared accessible means of entering this market.


Topics Discussed:

  • What are the implications of relying on a human colleague to deliver each service versus an instance of a piece of software.
  • What metrics or other forms of oversight do these founders use to ensure the service is being delivered properly?
  • How do they train their teams to deliver service? And how do they tackle the inevitable variability each time the service is delivered?


May 30th, 2017

Your First 100 Transactions: Startups & E-commerce

E-commerce has revolutionized the consumer experience, improving upon the ways in which we buy and receive the products we want. For startup e-commerce businesses, everything from supply chain and delivery management to posting positive numbers must be considered. These panelists were able to center the discussion on the earliest stages and obstacles e-commerce businesses face. 


Topics Discussed:

  • Payments Technology
  • Convenient Retail Platforms
  • Out of the Box Marketing Tools
  • First Transactions
  • Growth Strategies


May 9th, 2017

Your First 100,000 Subscribers: Startups & Email Marketing

Despite the onslaught of social media and innovative marketing techniques, email marketing is still crucial for most businesses, reaching each consumer directly in their inbox. Because of the opt-in nature of emails, marketers have to be deliberate in what they send, how they send it, and who they send it to. These experts discussed the challenges email marketers face in efforts to connect with their target audience. .


Topics Discussed: 

  • Where to begin
  • Building a List vs. Cultivating a List
  • Delivering the right content for your list
  • How to think about Email Value Proposition
  • Targeting & segmentation
  • Contextual email marketing
  • Email marketing as a 1:1 conversation
  • Setting objectives and goals for your list
  • Evaluating engagement
  • Tools & tips

 

April 19th, 2017

Your First 10 Hires: How to Think About Hiring at a Startup

When you ask any founder what the most important part of their business is, they all say "people." The success of any business is tightly connected to how a startup organizes, recruits, compensates, and manages the people they hire. On this panel we cover the most important components of HR in terms of hiring the best talent for an optimal price. 


Topics Discussed: 

  • Hiring & Onboarding: What made these founders successful in their early days of recruiting? How did they define and recruit for their new positions?
  • Payroll: How did these startups manage payroll when they only had 2, 5 and 10 employees? 
  • Culture: When did culture become a priority for these founders? Was there a process around it or was it managed less formally?
  • Benefits: Were the classic benefits like insurance & 401Ks a consideration? Did they consider creative alternatives?
  • Feedback & Reviews: At what stage did these founders formally launch review and feedback processes for their teams? How did they track goals?
  • HR Suites & Solutions: When did these founders decide to employ an HR suite to help manage proesses? What were the pros and cons?