Events

Venture Capital Advice for Startups

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Fundraising is one of the hardest challenges a founder will face when building a startup. For many, it’s a necessary step in reaching the next level of company growth. But navigating the fundraising process is a daunting task where you may find yourself wondering if the venture route is right for you and your business. […]

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PR Strategies for Early-Stage Startups

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When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than ever, is certainly tough to navigate. Gaining awareness and a positive reputation for your startup is no easy feat, especially in such a flooded […]

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B2B Sales Lessons for Startups

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“Sales is not about selling anymore, but about building trust and educating” – Siva Devaki, Co-Founder & Co CEO, MassMailer, Inc. Odds are, you’re an entrepreneur whose #1 job is selling, yet you have pretty limited experience in sales – or none at all. We want to dedicate an evening to providing B2B entrepreneurs in […]

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Social Media Strategies for Founders

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Startups new and old value a strong social media presence. A thoughtfully crafted social strategy is an asset that strengthens brand awareness, sales and customer acquisition. With ever-changing algorithms and new platforms emerging, getting to your first thousand followers or growing your brand on a crowded channel can be daunting. Founders wonder about efficiency: which channel […]

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Building Your Marketing Stack: Tools & Demo

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Mark Brinker’s latest Marketing Tech Landscape listed over 7,000 marketing tools across advertising, content, social media, data, management, and sales. But he admitted even that number was understated. It pays to be savvy about the tools on the market. Even more so, it pays to be savvy about capabilities, functionality and enhacements that you might […]

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Building a Beauty Startup

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Startups in the beauty industry have been crushing e-commerce and direct-to-consumer sales in recent years. Beauty has been one of the most innovative and fastest growing industries in recent years; since 2012, there’s been a 70% growth in the number of venture-funded beauty startups. And a unicorn has even emerged – Glossier, which recently surpassed […]

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