october, 2019

02oct6:30 pm9:00 pmBuilding a Direct-to-Consumer Startup


Event Details

Building a Direct-to-Consumer Startup

Direct-to-consumer (D2C) startups have revolutionized e-commerce and disintermediated and redefined retail. From startups to growth-stage companies, the D2C business model has become increasingly popular.

With the rise of social media, and online tools like Shopify and Stripe, entrepreneurs have never had an easier time creating an online shop and selling their product. These entrepreneurs get a direct relationship to their customer, and, by cutting out the middleman, they increase their own margins – which can also benefit consumers.

But, while the technology has empowered entreprenreurs, launching, sustaining and growing a D2C startup is by no means easy. To succeed, entrepreneurs must nail product development, as well as the logistics of inventory. They have to differentiate themselves and manage the economics of customer acquisition in some very crowded and noisy verticals.

NYC is filled with promising D2C startups, and we’re looking forward to a conversation that will be rich with insights and tools to help these entrepreneurs succeed. So please join us on October 2nd for a founder/CEO discussion on what it takes to build and grow a D2C startup! We’ll discuss

  • Designing your product
  • Managing inventory operations
  • Acquiring customers
  • Understanding channel strategy and options
  • Standing out in a crowd

About the panelists

  • Lisa Barnett, Co-founder & CEO of Little Spoon – Lisa Barnett is the Co-Founder of Little Spoon, a fresh, direct-to-consumer baby food and early childhood nutrition company reinventing the modern parent’s experience of keeping their child happy and healthy. Prior to Little Spoon, Lisa spent 7 years as an investor in, and operator at some of the world’s top consumer brands. Her venture experience included time spent as a Partner at Sherpa Foundry and, before that, an investor at VC firms Maveron & Dorm Room Fund. Before becoming an investor, Lisa ran Estee Lauder Companies’ multichannel growth strategy, responsible for taking their traditionally offline, department store brands and building out the first direct-to-consumer channels for customer acquisition and engagement. Over the years, Lisa and her company have been recognized for a variety of achievements including Forbes 30 under 30 – Venture Capital, 2017, 2018 Women Changing the Food Industry’ by Well + Good, Time’s Best Invention of the Year, 2018, CircleUp Most Innovative Consumer and Retail Brand of 2017.
  • Adam Tishman, Co-founder & CEO of Helix – Adam is the CEO & Co-Founder at Helix, a leading sleep brand aiming to change the way people sleep by bringing customization to the sleep category through individually personalized, custom-made product for you, based on how you sleep. Helix products have been named best mattress of 2019 in GQ, Wired, and CNN and the company is Series A funded. Prior to Helix, Adam worked at a brand incubator that specialized in B2C start-up brand building advising companies on strategy and marketing. He graduated undergrad from Princeton University and earned his MBA from Wharton, where Helix was born with his two co-founders. Adam currently lives in New York with his wife and child. He’s 6’2”, sleeps on his back, sweats buckets at night, and prefers a medium-firm mattress.
  • Steve Gutentag, Co-founder of Thirty Madison – Steven Gutentag is the co-founder of Thirty Madison, the human-first health company bringing specialized care and treatment to everyone, and parent company of Keeps, Cove and Evens. Steven started his career working as a management consultant at BCG. He then co-founded Get Maid, an on-demand home cleaning service, which sold to Homejoy. Via a Homejoy acqui-hire, Steven then worked at Google on the Search Ads Product Management team, responsible for launching a new type of ad unit for the local services industry, which sits on the search results page today. He holds a B.S. in Marketing and Finance from NYU Stern School of Business.
  • Nik Sharma, The DTC Guy – Widely known as “The DTC Guy” on the internet, a Forbes 30 Under 30 member, and a resource brands and investors turn to for growth, Nik is a 23-year old DTC operator who has both assisted and led revenue growth at multiple organizations, including hint water and VaynerMedia. Prior to entering the DTC world, Nik worked on social media campaigns for Pitbull, Priyanka Chopra, MAGIC!, and other celebrity figures. Today, Nik words alongside brands and publishers to execute ROI campaigns through creative digital strategies using paid, earned, and owned media properties. Today Nik is an investor, advisor and an operator with brands such as: Twice Toothpaste, The Pill Club, Cha Cha Matcha, Hint Water, VOX Media, Catalina Crunch, Thesis Testing, and many more.


6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking


(Wednesday) 6:30 pm - 9:00 pm EDT


Betaworks Studios

29 Little West 12th Street