may, 2020

13may10:00 am11:00 amCompany Culture: Advice for Founders


Event Details

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On May 13th we’ll be speaking with Ariel Kaye, Founder & CEO of Parachute, a modern lifestyle brand committed to making you feel at home. We’ll be discussing company culture and how it was an important factor in making Parachute the household name it is today.

Join us at 10 am as we discuss how founders can create a great company culture that enables people to deliver their best work.

About our guest

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with 10 brick-and-mortar locations across the country, with each retail store serving as gathering spaces within their neighborhoods. Under Ariel’s leadership, the brand also launched a hospitality collection, partnering with boutique hotels and interior designers.

Within the Parachute community, Ariel has created a culture committed to wellness and social responsibility, which extends from Parachute’s team and partners to its customers and the planet. Parachute partners with the United Nation Foundation’s Nothing But Nets campaign to donate life-saving malaria-prevention bed nets to those in need

Parachute has been featured in publications like The New York Times, The Wall Street Journal, Domino and Vogue, while Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival.

Ariel’s first book, How to Make a House a Home, was released on April 14, 2020.

Parachute is committed to inspire comfortable living. Beyond her design and business acumen, Ariel is spearheading a movement around comfort — both in Parachute’s stores and for customers around the world.

Ariel currently resides with her family in Venice Beach, California.

What’s the Daily Stack?

The Daily Stack is a virtual program for startup founders and leaders. Join us at 10:00 AM ET every weekday.

Every day we speak with founders, operators, and experts about the challenges and opportunities that entrepreneurs face. Bring your questions! We’ll be taking live Q&A from the audience each day!

Check out our lineup here. New speakers added every day.

Being a member means you get access to a full month of programming, including the replay of any episodes you miss.

You can purchase membership here to get access to all 20 episodes (and everything you missed).


(Wednesday) 10:00 am - 11:00 am