april, 2020

08apr10:00 am11:00 amPlanning Your Launch PR


Event Details

This event is part of The Daily Stack, a virtual program for startup leaders that goes live at 10 AM ET every weekday.

About this Event

On Wednesday, April 8th, we’ll be speaking with Melissa Duren Conner, Partner & Managing Director of Jennifer Bett Communications about Planning Your Launch PR.

Join us at 10 AM ET as we dive into how Melissa helps brands like StockX, Primary, Recess and more gain awareness through PR, and best practices for founders as they think about their PR strategy.

About our guest

Melissa Duren Conner is a publicist and strategic thinker with over 12 years of industry experience.

In July 2014, Melissa joined Jennifer Bett Meyer at Jennifer Bett Communications as the agency’s Partner and Managing Director, helping to scale its mission of bringing a more thoughtful approach to public relations. Together with Jennifer, Melissa has grown the company into the leading agency for fast-growing consumer brands that are redefining the modern marketplace.

Melissa began her marketing, communications and media relations career at HL Group, where she led PR services for TOMS, David Yurman and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations, where she oversaw the 10th anniversary of INTERMIX, in addition to PR operations for luxury fashion and lifestyle brands Monique Lhuillier, Zimmermann, Kelly Wearstler and Jack Spade.

Following her tenure at Starworks, Melissa joined Theory to oversee the press strategy of the core brand, in addition to the recently launched Theyskens’ Theory, led by industry-leading fashion designer Olivier Theyskens. Melissa then served as PR Director for the U.S. launch of Joe Fresh, Canada’s leading fashion label and retail chain, where she positioned the brand competitively within the thriving accessible fashion market.

In 2017, Melissa was honored by the Public Relations Society of America as a member of its inaugural 15 Under 35 Awards, recognizing the foremost talent and emerging leaders of the Greater New York PR community. In 2018, Melissa spearheaded JBC’s first-of-its-kind Office Hours program, during which the agency opens its doors to fledgling founders and entrepreneurs seeking PR, marketing and communications insight each month, free of charge. Melissa holds a regular speaking presence across conferences, panels and podcasts, appearing at The Wing, Interactive Advertising Bureau’s Direct Brand Summit, Business of Home’s Future of Home Conference and Shopify’s Commerce+, to name a few.

What’s the Daily Stack?

The Daily Stack is a virtual program for startup founders and leaders. Join us at 10:00 AM ET every weekday.

Every day we speak with founders, operators, and experts about the challenges and opportunities that entrepreneurs face. Bring your questions! We’ll be taking live Q&A from the audience each day!

Being a member means you get access to a full month of programming, including the replay of any episodes you miss. In April, that’s 21 episodes.

Check out our lineup here. New speakers added every day.


(Wednesday) 10:00 am - 11:00 am