When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than ever, is certainly tough to navigate. Gaining awareness and a positive reputation for your startup is no easy feat, especially in such a flooded media and competitor space. A clear brand message and great PR tactics will help your startup stand out in the crowd.

As an early-stage founder, you’re probably struggling with how much to focus on PR. How well could good PR work for your company? Is it smart to tackle it on your own vs. hiring a PR expert? And, if the latter is absolutely necessary, how much should you spend? And when is the right time? What channels should you prioritize when creating a PR strategy? And how can you maintain consistent positive press once awareness is achieved?

Join us on November 14 for a discussion about ways to utilize PR to gain brand recognition and create an effective story for your product.

We will be talking launches, early press, and more…

• Defining PR and its benefits
• Tips for reaching out to journalists/gaining positive media coverage
• Best ways to craft a story
• Paid vs. organic PR
• Deciding on PR agencies and hiring a PR person
• Mastering compelling PR campaigns and initiatives

About the speakers

Panelists announced soon!

Schedule

6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking