february, 2020

05feb6:30 pm9:00 pmCase Studies on Product Development at Startups


Event Details

In the early stages of developing a product that people will love, bringing the quality you envision to life can be daunting. Being persistent in efforts to create and test your product designs is key.

Building your best product possible is crucial to marketability and user experience. There need to be thoughtful considerations to what the user wants and needs at every step of the product development process: from prototyping to launching (and then continuing to iterate after launch).

Join us on February 5th for a night of presentations as we tackle and unpack product development strategies when creating a new product, or building new features.

Our product experts will share lessons on…

  • Designing for High Risk and High Impact Features (Julia Andalman, Director of Product Design at STASH)
  • Key Steps in Physical Product Development (Coulter Lewis, Founder of Sunday)
  • Experimentation, Iteration and KPIs (Alexa Szal, Product Manager at Alpha)

About the speakers

  • Julia Andalman is Director of Product Design at STASH, one of the fastest-growing consumer banking and investing apps in the U.S. She is responsible for leading the product and UX design efforts for the company’s banking services across iOS, Android and web platforms. Julia has over a decades worth of experience designing innovative digital products and services at companies including Live, Brickwork and Key Ring™. She also served as Founder & CEO at Swan (Dreamit Ventures Alumni), a marketplace for on-demand beauty services. Julia earned her Bachelor of Science from the University of Alabama.
  • Coulter Lewis is the founder and CEO of Sunday, the simple way to grow a beautiful lawn that’s safe to play on every day. Unlike traditional brands that use harmful chemicals, Sunday doesn’t add to the 90M pounds of pesticides sprayed on lawns each year and instead uses ingredients you can pronounce, like molasses and seaweed. Rooted in science, Sunday analyzes your weather and soil data to determine exactly what your lawn needs and ships a tailored nutrition plan directly to your door each season, taking the guesswork out of lawn care. As a first-time home buyer with little gardening or lawn care experience, Coulter had never taken care of a lawn before so he turned to the internet for guidance. Instead of finding instructions, he found warnings that he was about to cover his lawn with 10 times more chemicals than used on industrial farms. Coulter knew that if these chemicals were on his lawn, they were also in his home, and as a mechanical and aerospace engineer, he set out to create a product that would be both safe for his family and easy to use. Working with experts, including an award-winning soil scientist from Cornell University, he built Sunday as an answer to the one size fits all, toxic, mass-produced lawn care treatments on the market. Before Quinn Snacks, Coulter was a principal designer at IDEO; Coulter earned his B.S. in Mechanical Engineering from Cornell University and currently lives in Boulder with his wife and their 3 boys — who love playing on their lawn!
  • Alexa Szal is a Product Manager at Alpha, the on-demand insights platform that is the fastest way to learn about your future customers. Alexa’s perspective on product management is informed by her educational and clinical background in psychology and human-centered design. She spent years researching how individuals with varying levels of mental and physical capabilities use and interpret products within their environments. Alexa focuses on building impactful and inclusive products for all users, and is passionate about democratizing data-driven decision-making across organizations.


6:30 – 7:00: Drinks & Networking
7:00 – 8:15: Presentations
8:15 – 9:00: More Drinks & Networking

About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at [email protected].

Our Partners

Brex is the first corporate credit card for startups. They provide corporate cards with no personal guarantee, a founders-focused rewards program, limits that scale with your startup, and built-in expense management software.

Signup through the Stacklist landing page https://brex.com/stacklist for waived fees for life, $5,000 in AWS credits, 20% off your first year of Carta, and a free year of Segment’s early-stage plan.

For more information email [email protected].

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.


(Wednesday) 6:30 pm - 9:00 pm EDT


Alley Chelsea

119 West 24th Street, 2nd Floor