june, 2020

23jun10:00 am11:00 amRise of the Interiential Economy


Event Details

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On June 4th we’re speaking with Abigail Cook Stone, Co-founder & CEO of Otherland, a direct-to-consumer candle brand that transforms your home into an expressive world. Their luxury-quality candles have been featured in Business Insider, Fortune, People, and BuzzFeed.

Join us at 10 am as we discuss the rise of the interiential (interior + experiential) economy. Many brands are creating a new vision of home, when home is our everything… it’s your gym via MIRROR and Peloton; it’s your restaurant via Freshly and Great Jones; it’s your bar via Haus and Minibar. Brands are now shifting their focus and thinking about how they can provide value within your home, and Otherland is at the heart of it.

We’ll dive into what it means to create meaningful experiences for your customers, and how you can do it with your product.

About our guest

In 2017, Otherland Founder Abigail Cook Stone set out to build a different kind of candle brand. Inspired by her lifelong passion for art and interiors, her moderately healthy obsession with candles, and her family philosophy of finding small ways to elevate everyday life with an “extra verve,” Otherland was born.

From morning meditation to late-night business school study sessions at her apartment, Abigail realized that candles were a constant in her life, but she struggled to find a brand that fit her lifestyle. The best smelling candles were often too expensive, while budget-friendly options often had ultra-sweet fragrances and lackluster design. Recognizing this gap in the market, she sparked the idea for Otherland, a modern candle brand that transforms your home into an immersive world that never stands still.

To create Otherland, Abigail married her backgrounds in art, e-commerce, and venture capital. While attending Columbia Business School, she was an associate at Founder Collective, a seed-stage venture fund, and a partner at Dorm Room Fund, First Round Capital’s student-run VC fund. She has an MBA from Columbia and previously worked at Ralph Lauren in Art Acquisitions.

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(Tuesday) 10:00 am - 11:00 am