Marketing

Selling Naked: How to Succeed as a DTC Startup

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On June 5th we’re speaking with Jesse Horwitz, Co-founder & Co-CEO of Hubble Contacts, one of America’s fastest growing direct-to-consumer e-commerce companies. He’s also co-founder of Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform. He recently published “Selling Naked” a how-to book on direct-to-consumer marketing. Join us at 10 am as […]

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Building a Social Brand

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On Monday, April 13th, we’ll be speaking with Natalie Mackey, Founder of Winky Lux, about how she’s made Winky Lux a social-focused brand and reaching consumers digitally. At 10 am, join us as we discuss best practices for digital acquisition, and how you can surprise, delight and inspire your customers online. We’ll also discuss how […]

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Getting PR for Your Startup

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Getting media attention is a powerful and often misunderstood communication tool. For entrepreneurs, it can mean massive exposure, and validation for their product. When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than […]

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Preparing for the Holidays: Black Friday & Cyber Monday

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In 2019, Cyber 5 (the five-day holiday period from Thanksgiving to Cyber Monday), U.S. consumers spent $28.49 billion online, up 17.7% from the year before. This year, because of the pandemic and the increasing growth of e-commerce, we will very likely beat the record-setting numbers from last year. With a hectic holiday season coming up […]

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abigail

Rise of the Interiential Economy

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On June 23rd we’re speaking with Abigail Cook Stone, Co-founder & CEO of Otherland, a direct-to-consumer candle brand that transforms your home into an expressive world. Their luxury-quality candles have been featured in Business Insider, Fortune, People, and BuzzFeed. Join us at 10 am as we discuss the rise of the interiential (interior + experiential) […]

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How to Hack Your Own PR and Never Pay for an Agency Again

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On June 17th, we’re speaking with Gloria Chou, Founder of Gloria Chou PR, about PR hacks for early-stage founders. Gloria has worked with many early-stage founders and has gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal. Join us at 10 am as she shares her best […]

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