Marketing

Retaining and Empowering Customers: Customer Success Advice for Founders

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On April 30th, we’ll be chatting with Erin Gouveia, VP of Customer Success at Hive, about retaining and empowering customers. Now more than ever, customer success will be important to engage and retain clients, especially as there could be a lull in landing new clients. Join us at 10 am as we discuss customer success […]

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Building Your Newsletter Strategy

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Email marketing is a powerful strategy many founders should use when growing their startups. One of the most common, and important uses of email marketing is the newsletter. When done well, it’s affordable, drives traffic to your website, increases sales, and engages with your customers. However, the inbox is crowded! It can be hard to […]

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Being Your Startup’s Own Publicist

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On May 4th, Annie Scranton, President & Founder of Pace PR will walk you through how you can be your own publicist. Whether your startup has been around for six months, a year, even five years, there’s one thing that every entrepreneur will enviably have trouble with — securing press for your company. From securing […]

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Marketing & Comms Strategies for Early-Stage Startups

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Acquiring new users for your startup (especially in the early days) can be tough. For many early-stage startups, you’ll need to rely on a mix of organic strategies, paid acquisition, and comms to raise awareness and build your brand. On August 12th, we’re excited to chat about marketing and comms strategies with Katie Perry, VP […]

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Pricing & Monetization Strategies for Growth

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On May 6th we’ll be speaking with Peter Zotto, General Manager of ProfitWell about pricing and monetization strategies for startups. Join us at 10 am ET as we dive into a monetization framework and best practices that you can implement for your startup. We’ll cover Quantifying your buyer personas Implementing a pricing strategy Using pricing […]

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Organic Marketing Strategies for Startups

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When you’re in the early stages of your startup, it can be hard to find funds or validate spending money on advertising and marketing. As a workaround, entrepreneurs have found scrappy and creative ways to build brand awareness and acquire new users organically. Most likely, you’re an entrepreneur on a lean budget. Regardless of whether […]

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