Social

Creating Community: Advice from the Founder of Somewhere Good

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On June 25th we’re speaking with Naj Austin, Founder & CEO of Somewhere Good, a social and wellness platform centering people of color through community, arts, and culture. Somewhere Good is the parent company of Ethel’s Club, a social and wellness club for people of color, and Form No Form, a 24 hour visual channel celebrating artists of […]

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Becoming a Thought Leader

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Thought leadership can transform your personal and company brand and elevate your startup to new heights through credibility and exposure. It’s often a focus for many entrepreneurs as they build their startups — but becoming a trusted and well-known thought leader is hard and could take a lot of time. Many become thought leaders by […]

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Planning Your Social Media Content Strategy

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Startups new and old are trying to figure out an excellent social media strategy that will help them with sales, customer acquisition, and brand awareness. But with ever-changing algorithms and platforms, getting to your first thousands of followers or growing your brand on a crowded channel can seem daunting. And as a founder or marketer […]

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Community Building Strategies for Pre-Launch Startups

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Recently, many startups and founders have been focusing on “community” around their products — it’s a way to build camaraderie and support from some of your most loyal customers, and when it’s done well, it helps your customers grow alongside you. Community can mean many different things – it can be a Meetup, a Facebook […]

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Social Media & User-Generated Content: Marketing Strategies for Startups

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User-generated content (UGC) is one of the most trusted and influential content marketers and founders can get. Customers trust recommendations from their peers more than they do from ads, meaning that a well thought out UGC strategy can be much more cost-effective than other paid social campaigns. But as a founder, how do you build […]

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Creating Effective Facebook Ads

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On May 28th we’re speaking with Scott Levy, Lead at Levy Strategies and a Chicago-based consulting and investment firm. Scott advises and manages digital marketing spend, and has spent over $25,000,000 on digital marketing, generating hundreds of millions of dollars in revenue. Join us at 10 AM as Scott walks us through Facebook ads and […]

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