About The Talk
On April 23rd, we’ll be speaking with Jason VandeBoom, Founder and CEO of ActiveCampaign, a widely used sales and marketing animation tool.
Join us at 10 am as we discuss how Jason pivoted ActiveCampaign from selling software licenses between $500-$50,000, to asking people to pay $9/month for a software service. We’ll dive into how he ActiveCampaign grew to more than $50m in ARR in less than 5 years after the switch to SaaS, and how he’s maintained profitability and culture during the transition.
Founder and CEO of ActiveCampaign
Jason VandeBoom is the Founder and CEO of ActiveCampaign, the market leader in intelligence-driven customer experience automation. Jason founded the company in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect with customers. In 2013 the company transitioned to SaaS and, under Jason’s leadership, continues to flourish. Crain’s Chicago Business named Jason to the 40 Under 40 list in 2018 and he was named a finalist for EY’s Entrepreneur of the Year Midwest in 2019.
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