Adapting Experiential Marketing to an Online-Only World

About The Talk

Join us July 8th as we discuss how you can use digital experiences in an era of social distancing with Jonathan Yaffe, Co-founder & CEO of AnyRoad, an enterprise SaaS platform that measures and optimizes the ROI of experiences. AnyRoad recently raised a $9.2 million Series A led by Andreessen Horowtiz.

We’ll dive into what Jonathan has seen brands that use his platform (like Jim Beam, Sierra Nevada, and Michael’s) have done to transform their IRL experiences into meaningful digital events that still lead to sales and better brand loyalty.

Our Guest

Jonathan Yaffe

CEO and Co-Founder of AnyRoad

Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (hailed one of Marc Benioff’s best investments), a data and analytics platform that powers the data behind many of the Fortune 2000’s offline experiences, including Tabasco, Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, and the Golden State Warriors. AnyRoad recently announced their $9.3M Series A and partnership with the a16z Cultural Leadership Fund (led by names including Sean Combs, Shonda Rhimes, Will Smith, Jada Pinkett, Quincy Jones and Chance the Rapper). In 2017, he joined the board of Zero Gap, a nonprofit focused on closing the gender gap in business and positions of power. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley.

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