What Founders Need to Know About Affiliate PR

About The Talk

For consumer brands selling online, there’s a new intersection of PR and affiliate marketing you can take advantage of.

Media companies are incorporating affiliate links into their articles and posts for a win-win scenario – they get some revenue from any purchases through their links, and brands get exposure and an increase in sales.

With the holiday season coming up, it’ll be important for you to learn the world of affiliate marketing and how you can get on the shortlist for coverage.

To learn more about it, we’re chatting with Ilana Zalika, Founder & CEO of Resound marketing, an NJBiz Top 20 PR agency.

We’ll discuss the ins and outs of affiliate PR, and how you can use it get press (and sales!) for your company.

Our Guest

Ilana Zalika

CEO & Founder of Resound Marketing

Ilana Zalika is CEO & Founder of Resound Marketing, an NJBiz Top 20 PR agency with offices in Princeton, NJ and midtown Manhattan. Ilana has over 20 years of experience working with brands across a range of B2B and B2C industries, including lifestyle, health, beauty, as well as AI, HR, blockchain, and fintech, to name a few. Now in its 17th year, Resound prides itself on delivering PR and marketing with principles – offering a candid, results-driven approach to helping brands build visibility and credibility over the long-term. Ilana is the Immediate Past President and Outreach Chair for PRSA’s NJ chapter, and also serves on the National Advisory Board as Communications Chair for Family Reach Foundation, a non-profit supporting families struggling with the financial impact of cancer. www.resoundmarketing.com

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