About The Talk
As the global conversation on diversity, equity and inclusion continues, founders and marketers should be asking themselves: how do we tell more stories that represent the world around us?
In the United States alone, racial and ethnic minorities make up nearly 40% of the population—and this number is likely to grow.
Entrepreneurs who can use inclusive messaging in their marketing campaigns will find their stories resonating with their audience much more effectively.
To dive into this, we’re excited to have Zenia Johnson, Account Lead at 3Q Digital, a digital marketing agency that’s worked with clients like CuriosityStream, SurveyMonkey, and Tempur Sealy.
Zenia will share how data allows marketers to better understand their diverse audiences, allowing more room for creative thought to develop campaigns that reflect the world around us and lead to impactful change.
Account Lead at 3Q Digital
Zenia is a Chicago native who joined the 3Q Digital team in March of 2017. She has more than 7 years of experience managing paid media for clients in a wide range of verticals, with a client portfolio that includes Ulta Beauty, Northwestern Mutual and Miami Children’s Hospital. She’s an experienced presence in industry thought leadership; she has a column on Search Engine Land and has spoken at SMX Advanced, SMX East, and the Janes of Digital series.
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