How I Built This Brand: Lessons from the Founder of CUUP

About The Talk

Join us to speak with Abby Morgan, co-founder & CMO at CUUP! We’ll discuss Abby’s experiences growing CUUP (and previously, Free People), as well as her advice on

DIY’ing your branding process
How to conduct brainstorming sessions and think about brand identity and values
Best practices on gathering and incorporating market research.
The role that brand can and should play in the early days of a startup – what’s too little and what’s too much
What resources are available for founders who are on a budget

Branding is how startups convey what makes their product a must-have, whether through design, messaging, the product itself or their marketing channels. For some founders, the intangible nature of branding is a hotbed of frustration and, for others, opportunity. Join us for some help on your branding journey 😉

Our Guest

Abby Morgan

Co-founder & CMO of CUUP

Abby is a cofounder at CUUP a direct to consumer startup focused on providing the essential bra for women with boobs. She’s been at CUUP since the conception and is responsible for overseeing brand and marketing. In her previous role she was Director of Brand Marketing for Free People responsible for content development and brand marketing strategy, including content production, social media, brand activations, event marketing and external media relations. Her most recent work has been leading the launch of new global markets and large brand partnerships (collaborations etc).

Prior to joining Free People, Abby was a founding member of Vimeo’s Brand Studio team, Vimeo’s in-house studio for creating high-quality branded content for the world’s leading brands. As Director of Strategic Partnerships for Vimeo Brand Studios, Abby worked closely with Vimeo’s curation team to identify emerging and magnetic filmmakers that could be leveraged to create compelling narrative, documentary and experimental short films for brands. Her list of original Vimeo brand studio projects includes The Coca Cola Company, Old Spice, Chanel and The Lincoln Motor Company.

What's the Daily Stack?

Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.