Building a Beauty Brand

About The Talk

On May 7th, we’ll be speaking with Bethany McDaniel, Founder of Primally Pure about building a beauty brand.

Beauty has been one of the most innovative and fastest growing industries in recent years; since 2012 there’s been a 70% growth in the number of venture-funded beauty startups.

And while the beauty market is exciting, it is crowded and challenging to launch a new product that gets consumer’s attention.

Join us at 10 am as we discuss what it takes to launch and grow a beauty startup. We’ll cover different challenges you should expect across product development, supply chain, marketing, and more.

Our Guest

Bethany McDaniel

Founder of Primally Pure

Bethany Joy McDaniel is the heartbeat and brains behind Primally Pure Skincare. Her widespread knowledge, innovative formulas and deep passions drive her to create products that nourish the skin, body and whole self. When Bethany is not at the PP workshop envisioning new business ideas or blending essential oils, you’ll find her roaming her family farm, Primal Pastures, with Baby June on her hip, sipping an unsweetened iced matcha latte with macadamia milk or jet setting with her family for some much needed refreshment.

What's the Daily Stack?

Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.