About The Talk
Referral programs are one of the most powerful and valuable forms of marketing with significant benefits that come with relatively little financial investment.
By asking current customers to share and promote your products, you can develop a viral network effect that boosts our growth and sales.
Dropbox, PayPal, and Uber are all really good examples of companies that launched referral programs that helped them grow exponentially when they were starting out.
To learn more about starting a successful referral program, we’re excited to chat with Tim Murphy, CEO of Branch Basics. Branch Basics is a sustainable and non-toxic cleaner brand.
Where most businesses only gain 2% of customers through referral programs; Branch Basics gains almost 13% from their referral program.
Join us as we dive into what makes a successful referral program, types of incentives you can offer, tools to use, and more!
CEO of Branch Basics
Tim started his career at Piper Jaffray in 2012 providing financial analysis to its Private Equity Funds Group. In 2004 he joined Naked Juice to advise management on projects in marketing,
operations and finance.
In 2008 Tim took a marketing role at General Mills, where he led teams working on many of its brands including Pillsbury and Yoplait. After four years at General Mills, Tim left to become CEO of Hot Dang, a natural food startup that was later sold to Night Hawk Frozen Foods. In 2017 Tim became CEO of Branch Basics, which sells non-toxic cleaning products online.
Tim holds an MBA from Stanford Graduate School of Business and a BA from Vanderbilt University. Outside of work his interests include social entrepreneurship, skiing, running and food. He currently advises Good Grocer and serves on the board of the North Star Fund at The Minneapolis Foundation. Tim and his wife, Chandler, live with their two girls in Minneapolis.
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