About The Talk
On Monday, April 13th, we’ll be speaking with Natalie Mackey, Founder of Winky Lux, about how she’s made Winky Lux a social-focused brand and reaching consumers digitally.
At 10 am, join us as we discuss best practices for digital acquisition, and how you can surprise, delight and inspire your customers online. We’ll also discuss how Natalie has grown Winky Lux to a multi-million dollar beauty business.
Founder of Winky Lux
Natalie Mackey is the founder of Winky Lux, a joyful, fast-to-market brand of cruelty-free, whimsically-colored luxury cosmetics and cosmetics.
After an early career in the finance world, Natalie stepped out with the initial entrepreneurial vision to launch a tech-inspired beauty marketplace, but soon realized through endless focus groups that consumers were craving a unique beauty brand experience.
This realization led Natalie and her team to launch Winky Lux, a multi-million dollar beauty business that spans across top retailers (including Nordstrom, Ulta, Macy’s and Bloomingdales) and has two standalone experiential stores in both New York City and Nashville. Winky Lux’s unique supply chain and commitment to incorporating direct customer feedback have helped the brand grow to more than $20 million in sales.
A Francophile at heart, Natalie has always been inspired by ornate patterns and joyful messages. Natalie’s long standing goal has been to speak to that mission: to redesign the beauty industry into something more delightful. For Winky Lux, that means more transparent supply chains, closer customer relationships and ethically-sourced ingredients that still provide real results.
Natalie sits on the advisory board of Verizon Media and is a member of the Milken Institute Young Leaders Circle. Above all, she’s passionate about creating spaces and experiences where women can play, connect and inspire each other.
What's the Daily Stack?
Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.