About The Talk
The subscription business model may predominantly be known for modern software, but it is also a very powerful strategy for commerce and DTC startups. As paid acquisition becomes more competitive and more expensive, companies that have subscription revenue can find themselves in more advantageous positions than others.
To learn more about subscription DTC, join us on September 23rd as we chat with Jessica Rolph and Roderick Morris, co-founders of Lovevery, a new toy brand created by early childhood development experts that offers curated play kits for babies and toddlers.
We’re going to discuss what Jessica and Roderick have learned from building a subscription DTC business, and dive into things like
- How to convert purchasers to go onto a recurring plan
- Ways to build a competitive moat using your subscription products
- Ways you can increase your CLTV
- Challenges building a subscription DTC startup
Cofounder and CEO of Lovevery
Jessica Rolph is Cofounder and CEO of Lovevery. Prior to Lovevery, Jessica was the founding Partner and COO of Happy Family, helping to launch, build and lead Happy Family to its position as the #1 organic baby and toddler brand in the US. Jessica also co-founded the Climate Collaborative, a non-profit organization helping companies in the natural products industry take meaningful steps to reverse climate change. She is an Aspen Institute Henry Crown Fellow, and was awarded the Park Leadership Fellowship, graduating from Cornell’s Johnson School in 2004. Jessica also holds a BA from Cornell University, where she graduated cum laude. Jessica and her husband Decker live in Boise, Idaho and are parents to Beatrice, Thacher and Leland.
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