About The Talk
Earlier this year (during the pandemic), Vanessa Pham and her sister, Kim, launched Omsom, a DTC startup that sells chef-designed starter kits for Asian meals. Since they’ve launched, Omsom has sold out of their starter kits multiple times, built a 2,000+ person waitlist, and has been featured in Vogue, Forbes, Thrillist, and Food & Wine.
We’re excited to dive into how Vanessa developed Omsom and everything they did to prepare for a successful launch. We’ll discuss
- How they set on their brand and their target audience
- Marketing channels they’re prioritizing and how they’re using them
- Ways they’ve secured press for their starter kits
- Their product development process
- Challenges you may come across building a CPG during COVID
Co-founder of Omsom
Vanessa is a co-founder of Omsom, a new Asian pantry staple that makes cooking your favorite Asian dishes with uncompromised flavors and hard-to-find ingredients possible in any home kitchen. She and her sister Kim, first-generation Vietnamese-Americans, created Omsom to reclaim the cultural integrity of Asian cuisines that are too often diluted in the grocery aisle. Since launch in May 2020, Omsom has been praised by several publications including The TODAY Show, Food & Wine, Epicurious and Forbes. On the heels of their launch, Vanessa was also named one of 9 entrepreneurs making “waves in their respective industries” by People Magazine. Vanessa is a Bain & Co and Harvard alum. She loves thinking about the cultivation of vulnerable and wholehearted work culture, painting watercolors, and cooking all things fermented, caramelized and braised.
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