Building Your Newsletter Strategy

About The Talk

Email marketing is a powerful strategy many founders should use when growing their startups.

One of the most common, and important uses of email marketing is the newsletter. When done well, it’s affordable, drives traffic to your website, increases sales, and engages with your customers.

However, the inbox is crowded! It can be hard to get your open and click rates up, or really figuring out how to make a newsletter work for your business.

That’s why we’re excited to speak with Ranjan Roy, Founder & CEO of The Edge Group, a content strategy and newsletter company. Ranjan also runs the Margins newsletter with Can Duruk.

Whether you’re seeking to grow your newsletter audience or improve engagement, we’re going to cover what you need to implement the right strategy.

We’ll cover

Creating your newsletter
Planning your content
Fitting your email marketing in with your broader company objectives
Establishing goals and objectives for your newsletter

Our Guest

Ranjan Roy

Founder & CEO of The Edge Group

Ranjan is a former trader, with a stint at Bank of America and a former business manager at the Financial Times newspaper. Now he runs his own content strategy and newsletter company in New York City. He loves fried chicken, news, and also fried chicken.

What's the Daily Stack?

Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.