About The Talk
Cold calling is an underrated and underutilized sales technique — in the age of email and social media, it’s much easier to send a cold email or DM then it is to cold call a prospect.
If you’re a new startup, cold calling may seem intimidating and ineffective, especially if you aren’t comfortable doing it or familiar with best practices. But companies like Yelp, Doordash, and Groupon were built through cold calling.
For entrepreneurs and salespeople that can master cold calling, they’ll find it as an effective way to build their pipeline and establish relationships.
To learn more about this, we’re excited to chat with Ryan Denehy, Co-founder & CEO of Electric, an IT solutions startup used by companies like Resy, Boxed, and Mercari.
We’ll discuss how Ryan and his team used cold calling to get to their first $3M in ARR, and his advice for entrepreneurs who want to use cold calling as a sales tactic.
Co-founder & CEO of Electric
Ryan is a three-time entrepreneur who’s previous technology companies were successfully acquired by USA TODAY and Groupon. Now as the founder and CEO of Electric, Ryan is delivering easy-to-use IT solutions to small and midsize companies all over the US. Since founding in 2016, Electric has raised over $60M from top-tier investors and employs 250 full-time employees across four offices in the US and abroad.
What's the Daily Stack?
Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.