About The Talk
Great branding from the start can make marketing a breeze, but there are tons of aspects that are crucial in creating a successful brand – your tone, fonts, colors, taglines, to name a few.
Branding is how startups convey what makes their product a must-have, whether through design, messaging, the product itself or their marketing channels. For some founders, the intangibility of branding is a hotbed of frustration and, for others, opportunity.
We’re excited to dive into strategies founders can use to create an engaging brand concept, identity and messaging strategy with Andy Rooks, Founder & CEO of Theory Marketing Partners, a consulting firm that makes brands compelling, effective, and focused.
We’ll learn how you can position your brand correctly, and how to choose the right marketing channels for your brand.
Founder & CEO of Theory Marketing Partners
Andy is the founding partner of Theory, a consulting firm that makes brands compelling, effective, and focused. Since founding Theory in 2018, he has advised 75+ companies on positioning, pricing, and go to market strategy. Andy is also an active advisor at startup accelerators in New York, and an adjunct at NYU where he teaches digital marketing and strategy. Prior to his work at Theory, Andy helped brands like Ben & Jerry’s, MetLife, and Budweiser to organize their global integrated marketing practices. He also worked in-house at Citibank to develop product strategies and conduct consumer research. Andy earned his BA from Carleton College and MBA from NYU Stern School of Business.
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