About The Talk
Nowadays, entrepreneurs and marketers need to get very creative with how they engage customers. You’ll need to use every trick in the book to convert them and increase your average order values.
Many startups do this by creating engaging content that builds awareness and pushes customers to learn more about the brand.
The best way to engage customers is to create personalized shopping experiences, and one of the most effective tactics is to use quizzes.
Using quizzes not only helps you best recommend items to your customers, it helps you capture their email, increases time on site, and can up your average order value.
To learn more about how to use quizzes as a growth tactic, we’re excited to chat with Ben Parr President and Co-founder of Octane AI, the #1 conversational sales assistant for e-commerce brands.
Join us as we chat about e-commerce growth strategies, best practices for setting up quizzes, and how to use them effectively!
President and Co-Founder of Octane AI
Ben Parr is President and Co-Founder of Octane AI, the #1 conversational sales assistant for ecommerce brands. Octane AI powers sales, marketing, automation, and support over messaging channels like Facebook Messenger for over 1,000+ brands, including GoPro, Royal Caribbean, Summersalt, CoverFX, Maroon 5, and Jason Derulo.
Parr is the author of the best-selling book “Captivology: The Science of Capturing People’s Attention”, named the top marketing book of 2015 by Strategy+Business Magazine. He sits on the board of directors of Samasource, whose mission is to reduce global poverty through impact sourcing and outsourcing digital work.
Previously, Parr was managing director of DominateFund and Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He is a member of the Forbes 30 Under 30. Ben is an alum of Northwestern University.
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