Creating Your Brand Voice

About The Talk

Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.

For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.

To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.

Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.

Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

Our Guest

Leah Fessler

Sr. Manager of Editorial and Brand Voice at Chief

Leah Fessler is a journalist, investor, and the Senior Manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel’s Club, where she is also a board observer, Haus, and A Kid’s Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

What's the Daily Stack?

Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.