About The Talk
For entrepreneurs seeking outside capital, a relatively new way to fund your startup is crowdfunding. Platforms like Kickstarter and Indiegogo have made it easy for people to back cool companies and products that may have not existed without their platforms.
Crowdfunding has been a popular tactic for many founders to not only secure capital to build their companies, but also as a marketing tactic that helps them add credibility to their brand.
But, crowdfunding is not as easy as putting your product idea on Kickstarter and launching it live. There’s a lot of work that goes into planning a crowdfunding campaign.
To learn more about crowdfunding, we’re excited to chat with Antonio Nuño, Co-founder of Someone Somewhere.
In 2016, Someone Somewhere launched with a Kickstarter campaign and hit their $30,000 goal in just two days – receiving orders from 27 countries including Japan, India, New Zealand, Finland, and more. They even had to shut it down prematurely due to not being able to meet initial demand.
What Antonio did to create a successful launch on Kickstarter
What makes startups a good (or bad) fit for crowdfunding
Best practices for running a successful crowdfunding campaign
The types of incentives and offers you can include to help you raise more for your campaign
Ways to get attention to your crowdfunding project
Antonio Nuño is a co-founder of Someone Somewhere and has built his career around social entrepreneurship, working with NGOs and corporations across the globe (eg: McKinsey & Co) before co-founding SS. With Someone Somewhere, he has been able to leverage his passion for social sectors and combine it with his business talents – he deeply believes in the purpose he and his team are fighting for. Antonio has been honored with Forbes 30 Under 30, [email protected] LATAM, Gifted Citizen and many other awards that prove his ambition for social causes.
Someone Somewhere is a socially conscious fashion/lifestyle brand that is on a mission to rebuild communities and diminish poverty by working with artisans in LATAM countries. The brand currently works with 200+ artisans across a variety of indigenious communities in Mexico and anticipates to scale that number to 300 with their launch in the United States.
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