Demand Generation & Growth Strategies for Startups

About The Talk

One of the most challenging but important parts of building a growth plan for a B2B startup is figuring out your demand generation strategy.

While demand generation has a lot in common with lead generation, the difference is you’ll be aiming to identify high-potential prospects that are more likely to convert. While it may take more time and effort, a successful demand gen strategy will find your sales and marketing teams having better conversations with customers, and a nurturing process that gives your sales team higher-quality leads.

To learn more about demand gen, we’re excited to chat with Fung-Lin Wu, Director of Retention Marketing at MongoDB, a database technology company based in NYC. Prior to her role at MongoDB, she worked on the marketing teams at companies like Datadog, Managed by Q, and DigitalOcean.

Join us as we dive into her best advice on building awareness, identifying the best prospects, and creating an effective demand generation strategy.

Our Guest

Fung-Lin Wu

Director of Retention Marketing at MongoDB

Fung-Lin Wu is Director of Retention Marketing at MongoDB, a database technology company based in NYC. She started her marketing career as a Digital Marketing Analyst at Progressive Insurance before moving to New York City for business school. After a Product Marketing MBA internship with Microsoft Corporation, she decided to pivot into tech startups working for companies including Datadog (IPO), Managed by Q (Acquisition), and DigitalOcean (pre-IPO). Throughout her startup career, she has helped companies build marketing functions and processes from the ground up, including functions such as demand generation, analytics, operations, and retention & lifecycle marketing. Fung-Lin received her B.A. from University of Michigan and M.B.A. from Columbia Business School. Outside of work, she serves as a mentor for Minds Matter NYC, working with low-income high-potential high school students as they achieve college readiness and success.

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