About The Talk
If you’re building an e-commerce business, you may be thinking about expanding your distribution channels and considering a retail play.
Customers love to see products in-person, test them out, and the physical space also opens up ways for you to do more creative marketing and transform your virtual customer relationships.
But it could be challenging and capital intensive opening up your own retail store. Luckily, you can still get many of the benefits of retail distribution by partnering with shops and retailers to sell your products. It takes time building these relationships with retailers, but the benefits are worth the effort.
Join us for a panel with Melanie Masarin (Founder & CEO of Ghia), Nina Zilka (Co-founder & CEO of Alder New York), and Jazmin Alvarez (Founder & Chief Curator of Pretty Well Beauty) as we dive into how you can build and maintain retailer relationships for your CPG!
Creative Director and Head of Marketing of Dig Inn
Melanie Masarin was previously the Creative Director and Head of Marketing of Dig Inn, where she led the rebrand of the company overseeing everything from messaging, communication, store design, branding, digital presence, paid advertising, and offline marketing. Most recently, Melanie was the Head of Retail and Offline Experiences at Glossier where she led the offline and experiential strategy including creative direction of their showrooms, developing pop-ups, and conceptualizing permanent spaces. Now, Melanie has bottled up her hospitality and lifestyle experience to create Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. In the short weeks since launch this summer, Ghia has been praised by The New York Times, The Wall Street Journal, and Vogue, and is carried at several restaurants & retailers throughout the country.
CEO and co-founder of Alder New York
Nina Zilka is CEO and co-founder of Alder New York (@alder_new_york), a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity. She lives and works in Brooklyn, New York.
Founder and chief curator of Pretty Well Beauty
Jazmin Alvarez is the founder and chief curator of Pretty Well Beauty, a black-owned clean beauty curation website launched in 2019. Alvarez, a 14 year veteran of the fashion and beauty industry, is an alum of Calvin Klein and Condé Nast. She led the production and casting for the digital launch of Fenty Beauty in 2017. Having experienced first-hand the direct relationship between the products that you put on your skin – your body’s largest – and your vital organs, Alvarez curates a diverse product offering that adheres to the strictest standards of clean and sustainability practices. Diversity is at the heart of Pretty Well Beauty’s mission which seeks to reclaim wellness and clean beauty to be accessible and approachable. Alvarez’s unique curation prioritizes a product selection that addresses a wide variety of needs, fits various price points and highlights founders from a variety of backgrounds.
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