About The Talk
If you’re building an e-commerce business, you may be thinking about expanding your distribution channels and considering a retail play.
Customers love to see products in-person, test them out, and the physical space also opens up ways for you to do more creative marketing and transform your virtual customer relationships.
But it could be challenging and capital intensive opening up your own retail store. Luckily, you can still get many of the benefits of retail distribution by partnering with shops and retailers to sell your products. It takes time building these relationships with retailers, but the benefits are worth the effort.
Join us for a panel with Melanie Masarin (Founder & CEO of Ghia), Nina Zilka (Co-founder & CEO of Alder New York), and Jazmin Alvarez (Founder & Chief Curator of Pretty Well Beauty) as we dive into how you can build and maintain retailer relationships for your CPG!
Creative Director and Head of Marketing of Dig Inn
Melanie Masarin was previously the Creative Director and Head of Marketing of Dig Inn, where she led the rebrand of the company overseeing everything from messaging, communication, store design, branding, digital presence, paid advertising, and offline marketing. Most recently, Melanie was the Head of Retail and Offline Experiences at Glossier where she led the offline and experiential strategy including creative direction of their showrooms, developing pop-ups, and conceptualizing permanent spaces. Now, Melanie has bottled up her hospitality and lifestyle experience to create Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. In the short weeks since launch this summer, Ghia has been praised by The New York Times, The Wall Street Journal, and Vogue, and is carried at several restaurants & retailers throughout the country.
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