About The Talk
Getting media attention is a powerful and often misunderstood communication tool. For entrepreneurs, it can mean massive exposure, and validation for their product.
When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than ever, is certainly tough to navigate.
As an early-stage founder, you’re probably struggling with how much to focus on PR. Can you do it yourself? Should you hire an agency? What tools do you need? How do you find journalists that would be interested in what you’re building?
To help us answer these questions, we’re excited to chat with Greg Galant, Co-founder & CEO of Muck Rack, a digital PR and journalism platform.
We’ll discuss how you can best approach journalists, pitch your story, and more!
Co-founder & CEO of Muck Rack
Gregory Galant is the cofounder and CEO of Muck Rack, a digital PR and journalism platform. He’s also the cocreator and executive producer of The Shorty Awards honoring the best of social media. Previously, Greg was an associate producer at CNN where he analyzed the latest trends in citizens’ media. A lifelong entrepreneur, Greg founded an award-winning web development firm at age 14. He’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs.” Greg’s a frequent speaker on social media, marketing, PR, entrepreneurship and journalism. He’s given presentations at SXSW, Le Web, Harvard Business School and The International Journalism Festival. His columns have appeared in Fortune, Forbes and Business Insider. Greg’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.
What's the Daily Stack?
Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.