About The Talk
According to eMarketer, 40 percent of internet users feel online ads are too aggressive, following them on every browser and device. As more consumers become increasingly drawn to their screens, how can brands do their part to prevent ad fatigue?
The answer is: natiive ads. Native ads largely outperform traditional display ads, and create a more seamless ad experience for users.
To dive into this, we’re chatting with Dan Greenberg, Co-founder of Sharethrough, an advertising platform that powers native ads for publishers & marketers.
We’ll discuss why you should invest in native ads, what a native advertising campaign might look like, best practices for your campaigns and content, and more!
Co-Founder of Sharethrough
Dan Greenberg co-founded Sharethrough in 2008, bringing together a background in digital advertising, viral engineering, persuasive technology and native monetization toward a mission of a better advertising future online, built on ads that fit in. Dan has propelled Sharethrough’s mission to shift the advertising paradigm away from obnoxious ads & towards a world where brands distribute meaningful content that delivers actual value. Having been named to the Ad Age’s 40 Under 40, Forbes 30 Under 30, Inc.’s 35 Under 35 Founders List and honored as an Ad Age Media Maven, Dan has grown the company and built its narrative around the biggest topics in digital marketing. He has spoken previously at events like INBOUND and RampUp.
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