How to Set Marketing Goals for Your Startup

About The Talk

Setting the right goals is an important part of any marketing strategy.

It’s one of the first steps in building your marketing plan, so knowing how to set the right goals is a critical step in building a successful startup.

For first-time founders, it could be hard to figure out what to focus on and what to measure. You may be asking yourself questions like “should I be measuring blog traffic? Or social media followers? What’s the right number of people that should be on my email list in 3 months? How do I get there?”

These are important questions to figure out, and luckily there are many frameworks and tactics you can use to answer those questions and find the right goals.

Join us on June 17th as we chat with Agata Krzysztofik, Head of Marketing at Piktochart, an easy to use design app, about setting marketing goals.

We’ll discuss

Different frameworks for creating goals
How to decide what you should be measuring and what to prioritize
Some marketing tactics you can try out
Ways to accurately measure and track your marketing goals

Our Guest

Agata Krzysztofik

Startup Mentor and Marketing Leader

Agata Krzysztofik is a startup mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google or Groove.

Currently, she is leading a 100% remote Marketing team at Piktochart. Together with her team, Agata is on the mission of empowering people to tell great visual stories that stick.

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