Influencer Marketing: Lessons from an Expert

About The Talk

Influencer marketing has become a staple in many companies’ marketing mix, alongside their social media and content strategies.

But it’s still a relatively new marketing tactic. Many still aren’t sure how to implement an influencer marketing campaign, how to find the right influencer for their brand, or where to begin. And many who do influencer marketing, may not even be doing it right as best practices continually change and evolve.

That’s why we’re excited to chat with Ian Borthwick, Sr Director of Influencer Channels at SeatGeek, the largest marketplace to let users buy and sell tickets for live sports, concerts and theater events.

We’ll dive into Ian’s thoughts on

Best practices for choosing influencers for your brand
How to work with influencers
Channels you should focus on – like TikTok, YouTube, Podcasts, etc.
Why influencer marketing should be a channel you focus on

Our Guest

Ian Borthwick

Sr Director of Influencer Channels at SeatGeek

Ian is the Senior Director, Influencer Channels at SeatGeek. Ian leads the brand’s endorser marketing efforts, primarily on social media and audio. Over the past three years, SeatGeek has been at the forefront of influencer marketing. Ian has executed 4,000+ campaigns with over 1 billion views from leading names such as Casey Neistat to Lilly Singh, David Dobrik to Alex Morgan and partnered with major podcasts such as Pardon My Take and The Bill Simmons. Prior to SeatGeek, Ian worked across Event, Sponsorship and Athlete Marketing at Wasserman Media Group.

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