About The Talk
On August 27th we’re excited to chat with Mayssa Chehata, Founder & CEO of Behave, a new candy brand that launched last week to bring joy and positivity back to the candy industry.
We’re going to dive into how she developed the Behave gummies, her launch strategy, and the challenges and opportunities that lie in the food/CPG space.
Founder & CEO of Behave
Mayssa Chehata is the founder of Behave. She has previously held brand partnership and business development roles at the NFL, Uber, Daily Harvest, and SoulCycle. Mayssa is a junior board member for the Lower East Side Girls Club and a mentor with Built By Girls. She moonlights as a DJ.
Mayssa is charting a course to disrupt the candy industry and show what a modern candy brand can be. A lifelong candy-lover, Mayssa, like many people, found the candy experience turn from fun to guilt-ridden. She set out to create a brand that reinvented the candy experience, bringing joy and positivity back to the indulgence with low sugar, low net carb gummy bears, featuring chef-crafted flavors, nothing artificial, and an elevated design.
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